Start somewhere
Popular shelves.
Or by what the label leaves out
Read off the declared list, not off the claim on the front. Curated shelves — pregnancy, baby, sensitive skin — arrive with Klaeri+.
🌿 A place to start
Not sure what to list?
Start from a named list.
These are not Klaeri's opinions and not advice — they are substances a named body has published a restriction on, with the date. Add a set, then remove anything that is not yours.
Scent components
Six the EU lists as subject to restriction under Regulation 1223/2009 — the ones a label has to name when there is enough of them.
Preservatives with conditions
Three the EU permits only under stated conditions. Common in rinse-off products, and often what people mean by "the preservative I react to".
Restricted, EU or Canada
Three carrying a restriction from EU 1223/2009 or Health Canada, each quoted and dated on its own page.
A restriction is a condition of use, not a warning. What suits you is still your call.
🛡 The bit nobody else does
One name on your list.
Every name it hides behind.
Avoiding something is easy until the label calls it something else. Klaeri has read the shelf, so it knows what each thing gets printed as — and catches it either way.
Across the labels we have read
The words that actually keep turning up.
The glossary
What the front says. What the back says.
Front-of-pack words are marketing and mostly unregulated. Back-of-pack is the law. Here's the translation.
The front says
"Natural"
The FDA has not defined this term for cosmetics, so it carries no agreed legal meaning. FDA, "Organic" & "Natural"
"Fragrance-free"
Not an FDA-defined term either. It's the ingredient list, not the front of the box, that tells you whether a scent component is declared.
The back says
Fragrance / Parfum
US rules let a manufacturer declare fragrance components under the single word "fragrance" rather than naming each one. FDA, Fragrances in Cosmetics
The list, in order
Ingredients above 1% must be listed in descending order of how much is in there. At or below 1%, they may appear in any order — which is where a headline active can quietly sit. 21 CFR 701.3
Sources named and linked above · US labeling rules · reviewed 2 Aug 2026
Start from what you need
Not every label matters to everyone.
Collections read a shelf against one situation. Each one gets a reviewed ingredient list with named sources before it publishes — so they arrive slowly, and they say where they are.
Two minutes well spent
How to read a label like you wrote it.
Order is quantity
Everything down to 1% is listed most-first. The top five are basically the product.
Water is almost always first
That's not filler or a cheat — it's the thing everything else dissolves into.
Below 1%, order stops meaning anything
Past that point they may be listed in any order, which is where a headline active can quietly sit.
Preservatives have a job
They're the reason a water-based product doesn't grow mould on your shelf. What's right for you is still your call.
Ordering rules per 21 CFR 701.3 · reviewed 2 Aug 2026 · educational information, not medical advice
On the shelf
Read, checked, and filed.
Every product here has its full ingredient list on file, in order. If we can't verify a label, it doesn't go up.
Why we started
Everyone else scores. That's the problem.
Turning twenty ingredients into one number hides more than it explains — it ignores how much is actually in there, and it turns shopping into a low-grade panic. We do the unglamorous thing instead: we translate, we cite, and we stop.
01
We explain, we never score
No grades, no traffic lights, no "clean" badge. A number can't tell you whether something suits you. The facts can.
02
Every claim has a name on it
If we say something, we tell you which public body published it and link you to it. No anonymous authority.
03
We don't invent what we don't know
If a field is blank in the source, it stays blank here. A confident guess is worse than an honest gap.
04
Inform, never alarm
Hazard is not risk. Dose and context decide, and we'd rather tell you that than sell you a fright.
What this is, and what it isn’t
Built to inform, not to alarm.
Two lists, in the same language the rest of the site uses. A filled dot is something Klaeri holds. An outlined dot is something it does not — and never will.
What Klaeri does
- Plain English first. Every entry opens with a sentence a person can read.
- Names the body and the date. Quoted from the document, with the entry it came from.
- Says when it hasn’t looked. Searched and not listed is a finding, and we print it.
- Shows where it sits on the label. Order is quantity, down to about 1%.
- Leaves the call to you. The limit next to the measurement, and nothing after it.
What Klaeri never does
- No score, grade or rank. Not a number, not a letter, not a traffic light.
- No “toxic” or “clean”. Those are judgements wearing the clothes of facts.
- No ads, no sponsored verdicts. Nobody can pay to change what a page says.
- No invented data. If we don’t hold a number, you get the source instead.
- No medical advice. Educational only. Your doctor knows you; we don’t.
Where the data comes from
Public sources. All of them named.
These are where our ingredient data comes from — every one public, licensed for reuse, and linked so you can go and check us. Tap any of them to see what it is, then follow it to the source. Per-ingredient citations of what regulators have published are being built; until each carries a named, dated link, we don't claim they're there.
Tap a source to see what it is. Every one is public and linked — go and check us.
What we will never do: copy a competitor's ratings, invent a score, or call something "toxic" or "clean" as though that were a fact. Those are judgements. We deal in what the label says and what the sources record.
Label Club — opening with beta
The questions it starts with.
Nobody has posted yet — the club opens when beta does. These are the prompts it opens with, not quotes from members, because we are not going to invent members.
"What even is phenoxyethanol?"
It's on nearly everything I own and I got quietly worried for no reason. Someone explain it like I'm five.
"Fragrance is one word doing a LOT of work"
Turns out it can stand in for dozens of things and none of them have to be listed separately.
"Is 'unscented' the same as fragrance-free?"
No — and the difference is the whole reason my routine stopped working.
Your account
Save your profile. Get only the alerts that matter.
Tell Klaeri once what you steer clear of and it keeps the list — yours to edit, never shared. Watching your shelf for quiet reformulations is what comes next, for you and for up to five people in your house. Free to start.
🌱 A picture of what's coming — not built yet
Your profile
Steering clear of
FragranceNickel Formaldehyde releasersLanolin
Profiles
YouPartner Kid+ add
Your watchlist
- Everyday moisturiser Would be checked daily · nothing changed
- Kids’ bubble bath Would flag: reformulated — two ingredients differ
- Shampoo Would be checked daily · nothing changed
When this is built, Klaeri will re-read your products against the sources it holds and tell you what changed — never what to think of it.
Three ways to use it
Free in beta · Klaeri+ soon
While you shop
It will come with you.
The browser extension is being rebuilt. The first version scored ingredients, and scoring is the one thing Klaeri does not do — so we pulled it rather than ship something that argued with its own homepage. It comes back when it reads a label the way these pages do: no badges, no verdict, just the list, explained. Until then, paste a label and read it here.
We're building a give-back program.
Help us point it somewhere.
We plan to put a share of Klaeri's profits toward something that matters — and we'd rather you told us where than guess at it ourselves. Every suggestion gets read carefully, and we'll weigh them properly before deciding. The people using Klaeri and what they care about are the whole reason it exists.